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NYX
Event 01 — Foundation — 2024

Born in the Dark. Built for Thousands.

The origin. A large-scale premium electronic music experience designed as a universe — not just an event.

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01 — Executive Summary

Scale Without
Sacrificing Quality.

500+
Guests Per Event
LKR 6,550
Average Ticket Price
8H
Immersive Duration
Local Emerging
Artist Level
"The NYX brand is not an event. It is a universe of experiences — each chapter a new world, each ticket a passage into something unrepeatable."

NYX: Origins is the origin point of the NYX event ecosystem — a large-scale, premium electronic music experience built for 500+ guests with a structured ticketing architecture. Unlike conventional events, NYX is designed from the start as a multi-year brand with distinct identities.

Revenue is generated through three ticket tiers, a scaled beverage token system, and brand partnerships. The model reaches profitability from Event 1 onward, with returns scaling significantly as the brand grows toward international status.

This proposal outlines the financial model, operational structure, and long-term roadmap — including the path to booking international artists and expanding to 2,000+ guest events within three years.

02 — Brand Vision

NYX Is Not an Event.
It's a Universe.

The Brand
NYX: An Evolving Universe of Sound
NYX is the parent brand. Each event carries a unique sub-identity — a name, a colour, a theme, and an artistic direction. NYX: Origins is the genesis. What follows is a universe of experiences, each one a distinct chapter. The eclipse is the symbol: darkness surrounding a void, with light breaking at the edges. Every NYX event is that moment — between darkness and light, between the ordinary and the transcendent.
Naming Architecture
NYX: [State of Being]
Every event carries the NYX prefix followed by a state — an emotion, a transformation, an experience. NYX: Ascending — the rise. NYX: Hallucination — altered perception. NYX: Transcends — beyond the self. NYX: Eclipse — the peak. Each name signals what the audience will feel. Each event has its own colour and identity — but unmistakably NYX.
I
Scarcity at Scale
500+ tickets with a sense of access — not a free-for-all. Structured tiers, limited VIP, and a brand that doesn't over-saturate its market.
II
Brand Equity
Each event builds the NYX brand. Investors acquire equity in something that compounds in value with every chapter — not just a one-night return.
III
Artist Pipeline
Emerging local talent now. Regional names next. International headliners within 36 months. NYX builds careers and its own brand simultaneously.
03 — Event Concept

The Framework

Scale
500+ Guests
Large venue with full production engineered for this headcount and the NYX brand standard
Duration
8 Hours
Four structured phases: Arrival → Build → Peak → Close — a full arc, not just a party
Access
Ticketed
Three-tier ticketing via platform with GA, Premium, and VIP capacity limits enforced
Format
Multi-DJ
Curated lineup with progressive BPM structure — a continuous arc of sound, no gaps, no silence
Beverage
Token System
Pre-purchased token bundles at entry. Centralized bar with vendor partnership revenue share
Artist Level
Local Emerging
Curated to the event's position in the NYX roadmap — escalating with each chapter
04 — Ticket Architecture

Three Tiers.
One Experience.

General Admission
5,500
LKR per ticket
  • Full 8-hour access to the event floor
  • 3 complimentary beverage tokens at entry
  • Access to event photography post-event
  • NYX digital keepsake
Capacity: 350 tickets
Most Popular
Premium
8,000
LKR per ticket
  • Priority entry — dedicated queue
  • 5 complimentary beverage tokens at entry
  • Access to premium lounge zone
  • Post-event video package delivery
  • NYX lanyard & wristband collectible
Capacity: 120 tickets
VIP
13,000
LKR per ticket
  • Exclusive VIP zone — elevated viewing
  • 8 tokens + welcome drink on arrival
  • Private table reservation
  • Personalized NYX keepsake package
  • Full post-event media bundle
  • Name on stakeholder acknowledgement
Capacity: 30 tickets
05 — Experience Journey

The Arc

Phase 01
Arrival
Staggered entry by tier. Ambient low-BPM soundscape. The space reveals itself as guests flow in.
~100 BPM
Phase 02
Build
Progressive tempo rise. Lighting shifts. The crowd consolidates on the floor. Energy becomes collective.
~116 BPM
Phase 03
Peak
Full production. Peak BPM. The defining moment — what the crowd came for and what the brand is built on.
~128 BPM
Phase 04
Close
Controlled descent. A graceful arc to silence. Guests leave with the memory of a complete experience.
~104 BPM
06 — Financial Overview

NYX: Origins
Budget & Revenue

Expense Breakdown
  • Venue / LocationLKR 800,000
  • Sound & ProductionLKR 480,000
  • Lighting & VisualsLKR 360,000
  • DJ & Artist FeesLKR 250,000
  • SecurityLKR 150,000
  • Event StaffLKR 120,000
  • Marketing & DigitalLKR 220,000
  • Ticketing PlatformLKR 98,000
  • Beverages SetupLKR 280,000
  • ContingencyLKR 255,000
  • Total InvestmentLKR 3,013,000
Revenue Streams
GA (350 × LKR 5,500)LKR 1,925,000
Premium (120 × LKR 8,000)LKR 960,000
VIP (30 × LKR 13,000)LKR 390,000
Beverage Token RevenueLKR 650,000
Brand PartnershipsLKR 200,000
LKR 4,125,000
Total Revenue
LKR 3,013,000
Total Expenses
LKR 1,112,000
Net Profit
07 — NYX Event Series

Six Chapters.
One Universe.

Click any event to switch its identity across the entire proposal — colours, prices, and financials update live. Use this during stakeholder presentations to walk through the full NYX roadmap.

● Live — 2024
NYX
Origins
The origin. The eclipse. The benchmark event from which everything is measured — 500 guests, full production, and the birth of the NYX universe.
GA TicketLKR 5,500
Capacity500
Artist LevelLocal Emerging
Net ProfitLKR 1,112,000
◎ Planned — 2025 Q1
NYX
Ascending
The rise. 700 guests. Regional bookings. The moment the brand proves it can scale without losing identity.
GA TicketLKR 7,000
Capacity700
Artist LevelRegional
Net ProfitLKR 2,407,000
◎ Planned — 2025 Q3
NYX
Hallucination
900 guests. Altered perception. The first international artist on a NYX stage — a milestone that defines the trajectory. GA reaches LKR 9,000.
GA TicketLKR 9,000
Capacity900
Artist LevelFirst International
Net ProfitLKR 4,820,000
◎ Planned — 2026 Q1
NYX
Transcends
Beyond the self. 1,200 guests, multi-stage, international co-headliners. NYX crosses borders — geographically and artistically.
GA TicketLKR 9,000
Capacity1,200
Artist LevelInt'l Co-Headlines
Net ProfitLKR 5,220,000
◎ Vision — 2026 Q3
NYX
Eclipse
The peak. 1,500 guests. A full international headliner. The production that sets a new regional benchmark for electronic music.
GA TicketLKR 9,000
Capacity1,500
Artist LevelInt'l Headliner
Net ProfitLKR 6,571,000
◎ Vision — 2027
NYX
Abyss
The descent into everything. A two-night event, 2,000+ guests per night, multi-international lineup. NYX as a global property.
GA TicketLKR 9,000
Capacity2,000+
Artist LevelMulti-International
Net ProfitLKR 4,991,000
08 — Artist Roadmap

Local Today.
International by Year Three.

01
2024 — NYX: Origins
Emerging Local Talent
Hand-picked local DJs with pre-curated, approved sets. Building the NYX sound from the ground up with the scene that will grow with the brand.
Sri Lankan DJs3–4 ArtistsNYX Sound Curation
02
2025 Q1 — Ascending
Regional Bookings
First regional bookings — artists from India, SE Asia, and the broader South Asian electronic scene. The brand earns its first international credibility.
India / SE AsiaAgency Partnerships4–5 Artists
03
2025 Q3 — Hallucination
First International Booking
A milestone. NYX: Hallucination carries the first internationally recognised name — an artist who flies in to play exclusively for NYX. This moment defines the brand's trajectory.
EU / UK / US ArtistExclusive BookingPress Ready
Est. artist fee: LKR 800K – 2.5M
Funded by the ticket revenue uplift from capacity expansion to 900
∞
2026 Onward
NYX as a Global Property
International artists seek NYX. Sponsorship and global agency representation solidify the ecosystem. NYX is no longer just an event — it is a destination.
Int'l HeadlinersAgency RepGlobal PressSponsorships
NYX: Abyss (2027) projected revenue:
LKR 34M+ per event
09 — Investor Value Proposition

You're Not Funding an Event.
You're Acquiring a Brand.

"The NYX brand is engineered to compound. Each event builds equity — in audience, in reputation, in artist relationships, and in financial returns. Early investors enter at genesis and exit at scale."
  • IEvent 1 delivers positive ROI — LKR 1.1M+ net profit. Stakeholders recoup proportionally from the very first event.
  • IIThe NYX brand grows in equity with every chapter. Brand partnerships, licensing, and media rights increase in value as the name becomes established.
  • IIIInternational artist bookings unlock a tier of ticket pricing and sponsorship revenue unavailable to local events. Event 3 is the inflection point.
  • IVNYX: Eclipse and Abyss project LKR 6–34M+ net profit per event. Early-stage investors who remain through these chapters see exponential return multiples.
  • VContent generated by NYX events — documentary, live stream, brand activations — has independent revenue value beyond the gate.
Event 1
First Return
LKR 1.1M+ net profit from NYX: Origins, distributed proportionally among stakeholders. Positive ROI from day one.
4×
By Event 3
With international bookings unlocking premium pricing, Event 3 is projected to deliver over 4× the profit of Event 1.
LKR 34M+
2027 Projection
NYX: Abyss — two nights, 2,000+ guests, multi-international lineup — projects LKR 34M+ gross revenue.
10 — Operational Structure

The Team

Event Director
×2
General Manager
×2
Production Manager
×1
Ticketing Manager
×1
Bar Manager
×1
Security Lead
×1
Artist Liaison
×1
DJ Artists
3–4
Videographer
×1
Photographers
×2
Floor Staff
×8
Security
×12
Pre-Event
  • Venue confirmation & technical rider
  • Ticket platform setup & sales launch
  • Artist booking & contract execution
  • Marketing campaign deployment
  • Token design & production
Event Night
  • Tiered entry management by zone
  • Token distribution at gate
  • DJ schedule & production execution
  • Bar & token enforcement
  • Security coordination across venue
Post-Event
  • Revenue reconciliation & payout
  • Media content processing & delivery
  • Stakeholder financial report
  • Artist performance review & bonus
  • Next event planning initiated
11 — Growth Roadmap

The Long Game

01
2024
Establish the Brand
NYX: Origins sets the standard. 500 guests, positive ROI, and a brand identity that earns credibility in the local market.
02
2025
Scale & Reach
NYX: Ascending and Hallucination grow capacity to 900 and introduce the first regional and international bookings.
03
2026
International Identity
NYX: Transcends and Eclipse position the brand as a premier international electronic music event in South Asia.
∞
2027+
A Global Property
NYX: Abyss and beyond. Artists, sponsors, and press come to NYX. The brand commands its own gravity.

Born in the Dark.
Built for Thousands.

The NYX universe is not a single event. It is a brand, a community, and an investment in the future of premium electronic music culture in South Asia — and beyond.

NYX Investor Proposal — Confidential